Ellis Norman

$200M+ in personally generated revenue across 15 years, three crypto cycles, and one co-founder exit.

I build revenue engines from zero and operate them at scale. Deep expertise in enterprise sales, ecosystem partnerships, AI developer programs, go-to-market strategy, fintech infrastructure, and sales org design.

Fluent in Challenger, MEDDIC, and consultative selling methodologies. Portfolio advisory to early-stage Web3 and AI founders on fundraising strategy, pitch development, tokenomics, and go-to-market execution.

$200M+

Revenue generated

12.5x

Revenue growth (Hexens)

$0–$20M

ARR at Adia

50+

AI hackathons launched

Experience

Founder & Head of BD/ Cracked Labs

2025 – Present

Venture studio. Flagship product: Battle Trade (competitive crypto trading league)
Partners: Google Cloud, Amazon, Aptos, Soneium, Somnia, Axelar, Union, Blockworks, Monad, Alchemy, CoinDesk
Accelerator alumni raised $25M+ in venture funding with $70M+ additional LP capital
Shipped production AI agent integration (ElizaOS × XDC)

VP of Sales/ Hexens (Web3 Security)

2023 – 2025

12.5x revenue in 2 years — $400K to $5M
Converted 20% to recurring ARR where none previously existed
Closed multimillion-dollar ecosystem-wide security contracts
Clients: Coinbase, Base, EigenLayer, Lido, Kraken, Polygon, Avalanche

VP, Blockchain & AI/ HackerEarth (9M+ developer community)

2020 – 2025

Launched 50+ AI and blockchain hackathons including Agent.AI (100K participants)
Proposed and launched hackathon-as-a-service model — 6 and 7-figure contracts
Personally closed $1.5M+ annually
Clients: Visa, Mastercard, Google, Microsoft, Wells Fargo, Citi, Amex, Intel, IBM, PayPal

Strategic Business Consultant/ CoinDesk

2021 – 2023

Structured partnerships for Consensus (10,000+ attendees)
Co-founded the annual hackathon — 20 sponsors, $1M+ prize pool, 6,000+ participants

Head of Sales (Founding)/ Adia / The Adecco Group (Fortune 500)

2018 – 2019

Scaled from $0 to $20M ARR in under 2 years
Built and managed 25-person sales org from scratch
Drove $20M+ follow-on investment from Adecco Group

Co-Founder/ CDM Exchange (acquired)

2017 – 2018

Co-founded and launched the first crypto IRA product in the United States
Led BD, sales, and institutional partnerships through SEC/IRS regulatory complexity
Exited via acquisition

Sales Director/ Goldline (NASDAQ: AMRK)

2011 – 2017