We build
Revenue Engines.
$0M+
Revenue
0+
Hackathons
$0M+
VC raised
0K+
Developers
Cracked Labs builds revenue engines, launches developer programs, and closes ecosystem partnerships across crypto, AI, and enterprise.
TOKEN2049 · CONSENSUS · ETHDENVER · DAS · ETHDC · PERMISSIONLESS
Selected work
12.5x revenue
Web3 security. $400K → $5M. 20% to recurring ARR.
12.5x revenue
VP of Sales
2023–2025
- ●$400K → $5M revenue (12.5x)
- ●20% converted to recurring ARR
- ●Multimillion-dollar ecosystem contracts
Clients: Coinbase, Base, EigenLayer, Lido, Kraken, Polygon, Avalanche
0 → launch
Competitive trading league. 11 sponsors. Live-streamed events.
0 → launch
Founder — Flagship CL Product
2025–Present
- ●11 sponsors closed
- ●$437K 12-month revenue
- ●Live-streamed competitive events
- ●Raising $1.5M pre-seed at $15M post
Clients: Google Cloud, Amazon, Aptos, Soneium, Somnia, Monad, Alchemy
$25M+ ecosystem value
$750K grants. 83% adoption. 10 teams to accelerator.
$25M+ ecosystem value
Ecosystem BD & Accelerator
2024
- ●$750K in grants deployed
- ●83% project adoption rate
- ●10 teams placed into accelerator
- ●$25M+ total ecosystem value created
Clients: Cross-chain infrastructure projects
40+ projects sourced
20 teams. $200K grants. 10+ VCs at Demo Day.
40+ projects sourced
Pipeline Sprint & Hackathon
2024
- ●40+ projects sourced and scored
- ●20 teams activated
- ●$200K grants distributed
- ●10+ VCs at Demo Day
Clients: L1 ecosystem projects
$65M+ funding & LP
Nativerse $60M. Sphinx $2.5M. Esprezzo $2M.
$65M+ funding & LP
Accelerator BD & Portfolio Support
2024
- ●$65M+ in portfolio funding & LP capital
- ●Nativerse: $60M
- ●Sphinx: $2.5M
- ●Esprezzo: $2M
Clients: Union Labs accelerator cohort
$100K+ hackathon
Permissionless IV. BNB Chain, Google Cloud, PayPal.
$100K+ hackathon
Hackathon Ops & Sponsor Sales
2024
- ●$100K+ hackathon budget
- ●End-to-end event ops for Permissionless IV
- ●Multi-sponsor coordination
Clients: BNB Chain, Google Cloud, PayPal
50+ AI hackathons
Agent.AI 100K participants. $1.5M/yr close rate.
50+ AI hackathons
VP, Blockchain & AI
2020–2025
- ●50+ AI & blockchain hackathons launched
- ●Agent.AI: 100K participants
- ●$1.5M+ closed annually
- ●Proposed & launched hackathon-as-a-service model
Clients: Visa, Mastercard, Google, Microsoft, Wells Fargo, Citi, Amex, Intel, IBM, PayPal
Dev activation
Hackathon on HackerEarth platform.
Dev activation
Developer Activation
2024
- ●Full hackathon on HackerEarth platform
- ●End-to-end ops & developer sourcing
Clients: Sony Block Solutions Lab (Soneium)
AI agent hackathon
Thunderdome — end-to-end hackathon ops.
AI agent hackathon
Hackathon Design & Ops
2024
- ●Thunderdome AI agent hackathon
- ●Full end-to-end event ops
- ●AI-focused builder activation
Clients: Mode Network
Dev activation
Hackathon on HackerEarth platform.
Dev activation
Developer Activation + AI Agent
2024
- ●Hackathon on HackerEarth platform
- ●Shipped production ElizaOS × XDC AI agent integration
Clients: XDC Network
Engagements
$10K
2 weeks
Pipeline Sprint
5–10 qualified projects sourced and delivered.
Click to expand ↓
What you get:
- ●Custom ICP & target list built for your ecosystem
- ●50–100 qualified leads researched and scored
- ●5–10 warm introductions delivered
- ●CRM-ready handoff with context on each lead
- ●End-of-sprint report with pipeline recommendations
Ideal for: Foundations, L1/L2s, and protocols that need qualified builder or partner pipeline fast.
$15K
Per event
Dev Activation
Hackathon or builder sprint, end-to-end.
Click to expand ↓
What you get:
- ●Event concept, branding, and landing page
- ●Developer sourcing & marketing (target 100+ participants)
- ●Sponsor outreach and coordination
- ●Judging panel curation and management
- ●Live event ops (virtual or IRL)
- ●Post-event report with top projects and metrics
Ideal for: Chains and protocols launching new tooling, SDKs, or ecosystems that need builders activated.
Custom
Month-to-month
Retainer
Ongoing BD. Cancel anytime.
Click to expand ↓
What you get:
- ●Dedicated BD coverage for your ecosystem
- ●Weekly pipeline reports and deal tracking
- ●Warm intros to Ellis's network (Fortune 500, 30+ foundations, exchanges)
- ●Partnership negotiation and deal structuring
- ●Event representation at TOKEN2049, Consensus, ETHDenver, etc.
- ●Cancel anytime — no long-term lock-in
Ideal for: Teams that need a senior BD operator without the full-time hire. Scales with your needs.